Abraham Lim

Founder & CEO

Abraham is a veteran hotelier with over 30 years of experience in elevating luxury, mid-scale, and economy hotel brands. His distinguished career spans leadership roles at iconic properties like The Regent Hong Kong, The Grand Hyatt Hong Kong, and several Shangri-La Hotels in Singapore and China.

Abraham’s strategic vision, operational excellence, and commitment to quality have driven exceptional results globally. Fluent in English, Mandarin, and Cantonese, Abraham brings a multicultural perspective and a proven track record in business growth, making him a key leader in our team’s pursuit of hospitality excellence.

Gert Noordzy

Strategic Partner

Marcel Holman

Strategic Partner

Philip Park

Strategic Partner

Celeste Loh

Strategic Partner

Teh Keng Liang

Strategic Partner

Joel Tam

Brand & Marketing Partner

Get in Touch

Get in Touch